Leading DIY retailers in Poland 2022, by number of stores

Poland has seen a significant increase in the number of do-it-yourself stores (DIY) throughout the country. In 2022, Mrówka had the most stores throughout the country, amounting to 355. The overall retail space has significantly increased, with figures in 2023 showing that DIY stores accounted for 3.26 million square meters of Poland's land.

Popularity of DIY stores in Poland

Regarding the popularity of do-it-yourself (DIY) stores by gender in 2022, IKEA in Poland was more frequently visited by women than men. Moreover, Allegro was one of the most popular shops, where Poles purchased home, garden, and DIY products. The online marketplace Allegro was also the most popular home and DIY store for men. However, the leader of traditional sales for the home, garden, and DIY segment in Poland in 2023 was Castorama. Leroy Merlin and IKEA followed it.

Important factors when buying DIY products

For customers buying home, garden, and DIY products online in Poland in 2023, the most important factors were prices and a wide selection of products. Forty percent of the respondents also paid attention to a free shipping option. On the other hand, those customers who purchased home, garden, and DIY products in physical shops also relied on prices, availability, and a wide range of products. Many respondents also paid attention to attractive promotions. Among those two options, the highest percent of Poles returned home, garden, and DIY articles once for several purchases, both when shopping in-store and online.