Online retail sales during the Christmas trading period in Germany are forecast to hit 21.5 billion euros. This would not be a significant change compared to the previous two years.
Booming online sales
German online retailers mostly have optimistic expectations for the Christmas trading season. In fact, online Christmas sales have only been increasing in recent years. With good reason – German consumers list a variety of deciding factors for choosing to buy Christmas presents online. All of them echo the general appeal of online shopping: not being restricted to a potentially crowded shop, home delivery and less risk of getting infected with the coronavirus (COVID-19).
Christmas Gifts
German customers fully embraced the convenience of online shopping for Christmas gifts across a wide spectrum of categories. The most popular gifts for Christmas in 2024 were vouchers/ money or sweets. Toys, clothing and books also made it into the top five.
Annual and Christmas season online retail sales in Germany from 2005 to 2024
(in billion euros)
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HDE. (November 6, 2024). Annual and Christmas season online retail sales in Germany from 2005 to 2024 (in billion euros) [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/453951/online-retail-annual-vs-christmas-season-sales-germany/
HDE. "Annual and Christmas season online retail sales in Germany from 2005 to 2024 (in billion euros)." Chart. November 6, 2024. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/453951/online-retail-annual-vs-christmas-season-sales-germany/
HDE. (2024). Annual and Christmas season online retail sales in Germany from 2005 to 2024 (in billion euros). Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/453951/online-retail-annual-vs-christmas-season-sales-germany/
HDE. "Annual and Christmas Season Online Retail Sales in Germany from 2005 to 2024 (in Billion Euros)." Statista, Statista Inc., 6 Nov 2024, https://www.statista.com/statistics/453951/online-retail-annual-vs-christmas-season-sales-germany/
HDE, Annual and Christmas season online retail sales in Germany from 2005 to 2024 (in billion euros) Statista, https://www.statista.com/statistics/453951/online-retail-annual-vs-christmas-season-sales-germany/ (last visited December 30, 2024)
Annual and Christmas season online retail sales in Germany from 2005 to 2024 (in billion euros) [Graph], HDE, November 6, 2024. [Online]. Available: https://www.statista.com/statistics/453951/online-retail-annual-vs-christmas-season-sales-germany/
