This statistic shows a ranking of advertising categories based on their television screen time during FIFA World Cup games in the United Kingdom (UK) in June and July 2018. Throughout 30 World Cup games shown in ITV, betting ads were the most prominent with a total of 88 minutes of screen time, followed by motoring ads with 68 minutes and grooming ads with 39 minutes.
Advertising categories ranked by television screen time during FIFA World Cup games in the United Kingdom (UK) in 2018
Characteristic
Screen time in minutes
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WARC. (July 17, 2018). Advertising categories ranked by television screen time during FIFA World Cup games in the United Kingdom (UK) in 2018 [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/453652/fifa-world-cup-ad-categories-by-screen-time-united-kingdom-uk/
WARC. "Advertising categories ranked by television screen time during FIFA World Cup games in the United Kingdom (UK) in 2018." Chart. July 17, 2018. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/453652/fifa-world-cup-ad-categories-by-screen-time-united-kingdom-uk/
WARC. (2018). Advertising categories ranked by television screen time during FIFA World Cup games in the United Kingdom (UK) in 2018. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/453652/fifa-world-cup-ad-categories-by-screen-time-united-kingdom-uk/
WARC. "Advertising Categories Ranked by Television Screen Time during Fifa World Cup Games in The United Kingdom (Uk) in 2018." Statista, Statista Inc., 17 Jul 2018, https://www.statista.com/statistics/453652/fifa-world-cup-ad-categories-by-screen-time-united-kingdom-uk/
WARC, Advertising categories ranked by television screen time during FIFA World Cup games in the United Kingdom (UK) in 2018 Statista, https://www.statista.com/statistics/453652/fifa-world-cup-ad-categories-by-screen-time-united-kingdom-uk/ (last visited August 24, 2024)
Advertising categories ranked by television screen time during FIFA World Cup games in the United Kingdom (UK) in 2018 [Graph], WARC, July 17, 2018. [Online]. Available: https://www.statista.com/statistics/453652/fifa-world-cup-ad-categories-by-screen-time-united-kingdom-uk/