Agreement with search data storage and online targeted advertising Spain 2015

Published by Statista Research Department, Jun 25, 2015
This statistic presents the distribution of online shoppers agreeing or disagreeing with websites tracking and saving their online searches to send them related advertising in Spain as of May 2015. About one in three respondents disagreed or strongly disagreed with this method of advertising.

Do you agree with websites saving your online searches to send you related advertising ?

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Release date

June 2015

Region

Spain

Survey time period

May 2015

Number of respondents

805 respondents

Age group

16-55 years

Special properties

members of online panel consupermiso.com who shopped online

Method of interview

Computer-assisted web interviews (CAWI)

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