In the second half of 2022, desktop display ads had a time-in-view of 22.2 seconds, which means that the impression of a desktop display ads remained in view of the internet user for that period of time, on average. For mobile web display ads, this time stood at 14.58 seconds and for in-app display ads at 18.72 seconds.
Programmatic display advertising time-in-view worldwide in 1st half 2022, by device and format
(in seconds)
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Time-in-view in seconds
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Integral Ad Science. (May 31, 2023). Programmatic display advertising time-in-view worldwide in 1st half 2022, by device and format (in seconds) [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/453488/digital-advertising-time-in-view-device-worldwide/
Integral Ad Science. "Programmatic display advertising time-in-view worldwide in 1st half 2022, by device and format (in seconds)." Chart. May 31, 2023. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/453488/digital-advertising-time-in-view-device-worldwide/
Integral Ad Science. (2023). Programmatic display advertising time-in-view worldwide in 1st half 2022, by device and format (in seconds). Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/453488/digital-advertising-time-in-view-device-worldwide/
Integral Ad Science. "Programmatic Display Advertising Time-in-view Worldwide in 1st Half 2022, by Device and Format (in Seconds)." Statista, Statista Inc., 31 May 2023, https://www.statista.com/statistics/453488/digital-advertising-time-in-view-device-worldwide/
Integral Ad Science, Programmatic display advertising time-in-view worldwide in 1st half 2022, by device and format (in seconds) Statista, https://www.statista.com/statistics/453488/digital-advertising-time-in-view-device-worldwide/ (last visited July 22, 2024)
Programmatic display advertising time-in-view worldwide in 1st half 2022, by device and format (in seconds) [Graph], Integral Ad Science, May 31, 2023. [Online]. Available: https://www.statista.com/statistics/453488/digital-advertising-time-in-view-device-worldwide/