Programmatic display ads time-in-view worldwide 2022, by device

Published by Statista Research Department, Apr 26, 2024
In the second half of 2022, desktop display ads had a time-in-view of 22.2 seconds, which means that the impression of a desktop display ads remained in view of the internet user for that period of time, on average. For mobile web display ads, this time stood at 14.58 seconds and for in-app display ads at 18.72 seconds.

Programmatic display advertising time-in-view worldwide in 1st half 2022, by device and format (in seconds)

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Release date

May 2023

Region

Worldwide

Survey time period

H2 2022

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Overview

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Regional data

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Leading markets

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Players

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Connected TV (CTV)

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Digital out-of-home (DOOH)

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Marketer insights

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