This graph presents the results of a survey on the brand and price awareness of consumers regarding online services in Germany from 2017 to 2021. In 2021, 28.8 percent of Germans aged 14 years and older paid more attention to the brand rather than to the price when it came to online services.
Which is more important to you when it comes to online services: brand or price?
Information on base:
German-speaking population age 14 and older
Information on random sample:
2017: 23,106 respondents, projected base of 70.09 million people
2018: 23,389 respondents, projected base of 70.45 million people
2019: 23,120 respondents, projected base of 70.60 million people
2020: 23,138 respondents, projected base of 70.63 million people
2021: 23,299 respondents, projected base of 70.54 million people
The figures refer to the following studies: 2017: VuMA 2018; 2018: VuMA 2019; 2019: VuMA 2020; 2020: VuMA 2021; 2021: VuMA 2022.
You can find further information on the methodology here.
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VuMA (Arbeitsgemeinschaft Verbrauchs- und Medienanalyse). (November 17, 2021). Which is more important to you when it comes to online services: brand or price? [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/453169/online-services-brand-vs-price-awareness-germany/
VuMA (Arbeitsgemeinschaft Verbrauchs- und Medienanalyse). "Which is more important to you when it comes to online services: brand or price?." Chart. November 17, 2021. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/453169/online-services-brand-vs-price-awareness-germany/
VuMA (Arbeitsgemeinschaft Verbrauchs- und Medienanalyse). (2021). Which is more important to you when it comes to online services: brand or price?. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/453169/online-services-brand-vs-price-awareness-germany/
VuMA (Arbeitsgemeinschaft Verbrauchs- und Medienanalyse). "Which Is More Important to You When It Comes to Online Services: Brand or Price?." Statista, Statista Inc., 17 Nov 2021, https://www.statista.com/statistics/453169/online-services-brand-vs-price-awareness-germany/
VuMA (Arbeitsgemeinschaft Verbrauchs- und Medienanalyse), Which is more important to you when it comes to online services: brand or price? Statista, https://www.statista.com/statistics/453169/online-services-brand-vs-price-awareness-germany/ (last visited November 21, 2024)
Which is more important to you when it comes to online services: brand or price? [Graph], VuMA (Arbeitsgemeinschaft Verbrauchs- und Medienanalyse), November 17, 2021. [Online]. Available: https://www.statista.com/statistics/453169/online-services-brand-vs-price-awareness-germany/
