Shopping on the internet in Germany 2018-2021, by gender

Published by
Kasia Davies,
Oct 8, 2024
This data show the results of a survey on online shopping in Germany from 2018 to 2021, broken down by gender. In 2021, 73.5 percent of German women aged 14 years and older had purchased products or services on the internet before.

Share of internet users who ordered products and services online (online shopping) in Germany from 2018 to 2021, by gender

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Release date

November 2021

Region

Germany

Survey time period

2018 to 2021

Age group

14 years and older

Special properties

German-speaking population

Method of interview

Computer-assisted personal interviews (CAPI)

Supplementary notes

Information on main unit:
The survey is based on the German-speaking population aged 14 years and older.
2021: 23,299 respondents, projection to 70.54 million people
Information on target group "Women":
2021: 11,992 respondents, projection to 35.75 million people
Information on target group "Men":
2021: 11,307 respondents, projection to 34.79 million people The figures refer to the following studies:
2018: VuMA 2019; 2019: VuMA 2020; 2020: VuMA 2021; 2021: VuMA 2022

You can find more information on the methodology of the study here and in the report.

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