The statistic shows actions taken by U.S. consumers in response to well-targeted and personalized brand websites as of May 2015. According to the source, 50 percent of respondents said they were more likely to buy products or services if that company's website was personalized based on their specific interests or preferences.
Actions taken by consumers in response to well-targeted and personalized website experiences in the United States as of May 2015
The source phrased the question as follows: "If a company personalizes your experience and the information on their website by catering to your specific interests/preferences, how much more or less likely, if at all, are you to do the following?"
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Janrain, & Blue Research. (May 28, 2015). Actions taken by consumers in response to well-targeted and personalized website experiences in the United States as of May 2015 [Graph]. In Statista. Retrieved October 02, 2024, from https://www.statista.com/statistics/453111/consumer-response-well-targeted-websites-usa/
Janrain, und Blue Research. "Actions taken by consumers in response to well-targeted and personalized website experiences in the United States as of May 2015." Chart. May 28, 2015. Statista. Accessed October 02, 2024. https://www.statista.com/statistics/453111/consumer-response-well-targeted-websites-usa/
Janrain, Blue Research. (2015). Actions taken by consumers in response to well-targeted and personalized website experiences in the United States as of May 2015. Statista. Statista Inc.. Accessed: October 02, 2024. https://www.statista.com/statistics/453111/consumer-response-well-targeted-websites-usa/
Janrain, and Blue Research. "Actions Taken by Consumers in Response to Well-targeted and Personalized Website Experiences in The United States as of May 2015." Statista, Statista Inc., 28 May 2015, https://www.statista.com/statistics/453111/consumer-response-well-targeted-websites-usa/
Janrain & Blue Research, Actions taken by consumers in response to well-targeted and personalized website experiences in the United States as of May 2015 Statista, https://www.statista.com/statistics/453111/consumer-response-well-targeted-websites-usa/ (last visited October 02, 2024)
Actions taken by consumers in response to well-targeted and personalized website experiences in the United States as of May 2015 [Graph], Janrain, & Blue Research, May 28, 2015. [Online]. Available: https://www.statista.com/statistics/453111/consumer-response-well-targeted-websites-usa/