This statistic presents the sources of information Spanish online shoppers used before making an online purchase as of May 2015. Roughly a fifth of respondents reported going to the actual physical store to see/try the product before buying it online.
When looking to buy products online, where do you usually look?
Characteristic
Share of respondents
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IAB Spain. (June 25, 2015). When looking to buy products online, where do you usually look? [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/452977/sources-of-information-used-before-making-an-online-purchase-in-spain/
IAB Spain. "When looking to buy products online, where do you usually look?." Chart. June 25, 2015. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/452977/sources-of-information-used-before-making-an-online-purchase-in-spain/
IAB Spain. (2015). When looking to buy products online, where do you usually look?. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/452977/sources-of-information-used-before-making-an-online-purchase-in-spain/
IAB Spain. "When Looking to Buy Products Online, Where Do You Usually Look?." Statista, Statista Inc., 25 Jun 2015, https://www.statista.com/statistics/452977/sources-of-information-used-before-making-an-online-purchase-in-spain/
IAB Spain, When looking to buy products online, where do you usually look? Statista, https://www.statista.com/statistics/452977/sources-of-information-used-before-making-an-online-purchase-in-spain/ (last visited August 24, 2024)
When looking to buy products online, where do you usually look? [Graph], IAB Spain, June 25, 2015. [Online]. Available: https://www.statista.com/statistics/452977/sources-of-information-used-before-making-an-online-purchase-in-spain/