This statistic shows the results of a survey on the most popular e-commerce products and services in Germany from 2015 to 2021. In 2021, over one third of the German-speaking population aged 14 years and older had bought clothing via the internet.
Which of these products or services have you purchased or used via the internet?
* first asked 2016.
** first asked 2017t
*** not asked after 2017
**** First asked 2018
Information on base:
The survey is based on the German-speaking population aged 14 years and older in private households at main residence in the Federal Republic of Germany.
Information on random sample:
2014: 23,093 respondents, projected base of 70.53 million people
2015: 23,090 respondents, projected base of 69.24 million people
2016: 23,102 respondents, projected base of 69.56 million people
2017: 23,106 respondents, projected base of 70.09 million people
2018: 23,086 respondents, projected base of 70.45 million people
2019: 23,120 respondents, projected base of 70.60 million people
The figures are based on the following studies: 2014: VuMA 2015; 2015: VuMA 2016; 2016: VuMA 2017; 2017: VuMA 2018; 2018: VuMA 2019; 2019: VuMA 2020
You will find further information on the methodology here.
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VuMA (Arbeitsgemeinschaft Verbrauchs- und Medienanalyse). (February 13, 2023). Which of these products or services have you purchased or used via the internet? [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/452970/e-commerce-most-popular-products-services-germany/
VuMA (Arbeitsgemeinschaft Verbrauchs- und Medienanalyse). "Which of these products or services have you purchased or used via the internet?." Chart. February 13, 2023. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/452970/e-commerce-most-popular-products-services-germany/
VuMA (Arbeitsgemeinschaft Verbrauchs- und Medienanalyse). (2023). Which of these products or services have you purchased or used via the internet?. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/452970/e-commerce-most-popular-products-services-germany/
VuMA (Arbeitsgemeinschaft Verbrauchs- und Medienanalyse). "Which of These Products or Services Have You Purchased or Used via The Internet?." Statista, Statista Inc., 13 Feb 2023, https://www.statista.com/statistics/452970/e-commerce-most-popular-products-services-germany/
VuMA (Arbeitsgemeinschaft Verbrauchs- und Medienanalyse), Which of these products or services have you purchased or used via the internet? Statista, https://www.statista.com/statistics/452970/e-commerce-most-popular-products-services-germany/ (last visited December 22, 2024)
Which of these products or services have you purchased or used via the internet? [Graph], VuMA (Arbeitsgemeinschaft Verbrauchs- und Medienanalyse), February 13, 2023. [Online]. Available: https://www.statista.com/statistics/452970/e-commerce-most-popular-products-services-germany/
