The statistic illustrates the most engaging brands among Millennials in the United States as of August 2015. Among the respondents surveyed, Apple was considered to be the most engaging brand with a 99 percent score.
Most engaging brands among Millennials in the United States as of August 2015
A brand’s engagement score is the degree to which it meets expectations against a consumer-generated category-specific ideal. The percentages indicate the degree to which a brand met expectations versus a consumer-generated, category-specific ideal of 100 percent. That ideal is itself based on path-to-purchase drivers that are distinct for each category. By ranking brands against their category ideals, the study is able to then generate cross-category rankings.
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Brand Keys, & MarketingCharts. (August 5, 2015). Most engaging brands among Millennials in the United States as of August 2015 [Graph]. In Statista. Retrieved October 02, 2024, from https://www.statista.com/statistics/452940/most-engaging-brands-millennials-usa/
Brand Keys, und MarketingCharts. "Most engaging brands among Millennials in the United States as of August 2015." Chart. August 5, 2015. Statista. Accessed October 02, 2024. https://www.statista.com/statistics/452940/most-engaging-brands-millennials-usa/
Brand Keys, MarketingCharts. (2015). Most engaging brands among Millennials in the United States as of August 2015. Statista. Statista Inc.. Accessed: October 02, 2024. https://www.statista.com/statistics/452940/most-engaging-brands-millennials-usa/
Brand Keys, and MarketingCharts. "Most Engaging Brands among Millennials in The United States as of August 2015." Statista, Statista Inc., 5 Aug 2015, https://www.statista.com/statistics/452940/most-engaging-brands-millennials-usa/
Brand Keys & MarketingCharts, Most engaging brands among Millennials in the United States as of August 2015 Statista, https://www.statista.com/statistics/452940/most-engaging-brands-millennials-usa/ (last visited October 02, 2024)
Most engaging brands among Millennials in the United States as of August 2015 [Graph], Brand Keys, & MarketingCharts, August 5, 2015. [Online]. Available: https://www.statista.com/statistics/452940/most-engaging-brands-millennials-usa/
