Shopping: popular mail order companies in Germany 2020

This graph depicts the result of a survey on the most popular mail order companies in Germanyfrom 2017 to 2020. In 2020, roughly 45 percent of the German-speaking population aged 14 years and older had ordered products from Amazon within the past year.

Ranking of the most popular mail order retailers (orders within the past 12 months) in Germany from 2017 to 2020

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Release date

November 2020

More information

Region

Germany

Survey time period

2017 to 2020

Age group

14 years and older

Special properties

German-speaking population

Method of interview

Computer-assisted personal interviews (CAPI)

Supplementary notes

Information on base:
German-speaking population aged 14 years and older

Information on random sample:
2017: 23,106 respondents, projected base of 70.09 million people
2018: 23,086 respondents, projected base of 70.45 million people
2019: 23,120 respondents, projected base of 70.45 million people
2020: 23,138 respondents, projected base of 70.63 million people

The figures refer to the following studies: 2017: VuMA 2018; 2018: VuMA 2019; 2019: VuMA 2020; 2020: VuMA 2021.

You can find further information on the methodology of the study here.

Multiple answers were possible. Therefore, percentage points may exceed 100 percent.

This question was phrased by the source as follows: "At which of the following mail order companies have you personally placed an order within the past 12 months, regardless of the type of the order?"
(Original German survey question: "Bei welchem(n) der folgenden Versandhäuser/-anbietern haben Sie persönlich in den letzten zwölf Monaten Bestellungen aufgegeben, unabhängig von der Art der Bestellung?")

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