Mobile video ad expected characteristics in the U.S. Q1 2015, by device

Published by Statista Research Department, Jul 20, 2015
The statistic shows information on characteristics of mobile video advertising expected by mobile viewers in the United States in the first quarter of 2015, broken down by device. According to the source, 40 percent of respondents wanted tablet video advertising to be entertaining, 37 percent wished it was informative and 29 percent preferred it to be funny.

Characteristics of mobile video advertising expected by mobile viewers in the United States in 1st quarter 2015, by device

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Release date

July 2015

Region

United States

Survey time period

Q1 2015

Number of respondents

3,250 respondents

Age group

13-54 years

Special properties

consumers who watch video on a mobile device at least once a month

Method of interview

Online survey

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Mobile advertising and marketing in the U.S. Mobile internet usage in the United StatesMobile app monetizationMobile commerce in the United StatesDigital advertising in the U.S.
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