Mobile video ad impact on brand impression in the U.S. Q1 2015, by device

Published by Statista Research Department, Jul 20, 2015
The statistic shows information on the type of brand impression that mobile video advertising had according to mobile video viewers in the United States in the first quarter of 2015, broken down by device. It was found that 45 percent of respondents who had seen advertising on their tablet device became more familiar with the advertised brand, and 42 percent learned something new about it.

Brand impression after viewing mobile video advertising according to mobile viewers in the United States in 1st quarter 2015, by device

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Release date

July 2015

Region

United States

Survey time period

Q1 2015

Number of respondents

3,250 respondents

Age group

13-54 years

Special properties

consumers who watch video on a mobile device at least once a month

Method of interview

Online survey

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Topics

Mobile advertising and marketing in the U.S. Mobile internet usage in the United StatesMobile app monetizationMobile commerce in the United StatesDigital advertising in the U.S.
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* For commercial use only

Basic Account

For single users
$0 USD
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Access limited to Free Statistics. Premium Statistics are not included.
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For single users
$199 USD
per month, billed annually 1
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Professional Account

For teams of up to 5 people
$959 USD
per month, billed annually 1
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