Based on the findings of a survey gauging the perceptions of personalization among internet users int he United States, more than 90 percent of respondents were receiving marketing messages that were irrelevant to them in 2019. What is more, 44 percent of survey participants said they were willing to switch to brands that did personalization better.
Attitude to personalization among internet users in the United States as of January 2019
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eMarketer. (June 15, 2019). Attitude to personalization among internet users in the United States as of January 2019 [Graph]. In Statista. Retrieved November 13, 2024, from https://www.statista.com/statistics/452713/consumer-perception-personalized-online-marketing-usa/
eMarketer. "Attitude to personalization among internet users in the United States as of January 2019." Chart. June 15, 2019. Statista. Accessed November 13, 2024. https://www.statista.com/statistics/452713/consumer-perception-personalized-online-marketing-usa/
eMarketer. (2019). Attitude to personalization among internet users in the United States as of January 2019. Statista. Statista Inc.. Accessed: November 13, 2024. https://www.statista.com/statistics/452713/consumer-perception-personalized-online-marketing-usa/
eMarketer. "Attitude to Personalization among Internet Users in The United States as of January 2019." Statista, Statista Inc., 15 Jun 2019, https://www.statista.com/statistics/452713/consumer-perception-personalized-online-marketing-usa/
eMarketer, Attitude to personalization among internet users in the United States as of January 2019 Statista, https://www.statista.com/statistics/452713/consumer-perception-personalized-online-marketing-usa/ (last visited November 13, 2024)
Attitude to personalization among internet users in the United States as of January 2019 [Graph], eMarketer, June 15, 2019. [Online]. Available: https://www.statista.com/statistics/452713/consumer-perception-personalized-online-marketing-usa/
