Based on the findings of a survey gauging the perceptions of personalization among internet users int he United States, more than 90 percent of respondents were receiving marketing messages that were irrelevant to them in 2019. What is more, 44 percent of survey participants said they were willing to switch to brands that did personalization better.
Attitude to personalization among internet users in the United States as of January 2019
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
eMarketer. (June 15, 2019). Attitude to personalization among internet users in the United States as of January 2019 [Graph]. In Statista. Retrieved November 14, 2024, from https://www.statista.com/statistics/452713/consumer-perception-personalized-online-marketing-usa/
eMarketer. "Attitude to personalization among internet users in the United States as of January 2019." Chart. June 15, 2019. Statista. Accessed November 14, 2024. https://www.statista.com/statistics/452713/consumer-perception-personalized-online-marketing-usa/
eMarketer. (2019). Attitude to personalization among internet users in the United States as of January 2019. Statista. Statista Inc.. Accessed: November 14, 2024. https://www.statista.com/statistics/452713/consumer-perception-personalized-online-marketing-usa/
eMarketer. "Attitude to Personalization among Internet Users in The United States as of January 2019." Statista, Statista Inc., 15 Jun 2019, https://www.statista.com/statistics/452713/consumer-perception-personalized-online-marketing-usa/
eMarketer, Attitude to personalization among internet users in the United States as of January 2019 Statista, https://www.statista.com/statistics/452713/consumer-perception-personalized-online-marketing-usa/ (last visited November 14, 2024)
Attitude to personalization among internet users in the United States as of January 2019 [Graph], eMarketer, June 15, 2019. [Online]. Available: https://www.statista.com/statistics/452713/consumer-perception-personalized-online-marketing-usa/
