The statistic presents information on the identity-related data sources used for personalization according to marketers worldwide as of June 2015. It was found that 57 percent of industry professionals said they used customers' e-mail addresses to personalize their marketing communication with them. Name and location followed with 45 percent and 41 percent, respectively.
Identity-related data sources used for personalization according to marketers worldwide as of June 2015
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
VentureBeat. (July 10, 2015). Identity-related data sources used for personalization according to marketers worldwide as of June 2015 [Graph]. In Statista. Retrieved December 03, 2024, from https://www.statista.com/statistics/452531/identity-related-data-sources-used-marketing-personalization/
VentureBeat. "Identity-related data sources used for personalization according to marketers worldwide as of June 2015." Chart. July 10, 2015. Statista. Accessed December 03, 2024. https://www.statista.com/statistics/452531/identity-related-data-sources-used-marketing-personalization/
VentureBeat. (2015). Identity-related data sources used for personalization according to marketers worldwide as of June 2015. Statista. Statista Inc.. Accessed: December 03, 2024. https://www.statista.com/statistics/452531/identity-related-data-sources-used-marketing-personalization/
VentureBeat. "Identity-related Data Sources Used for Personalization According to Marketers Worldwide as of June 2015." Statista, Statista Inc., 10 Jul 2015, https://www.statista.com/statistics/452531/identity-related-data-sources-used-marketing-personalization/
VentureBeat, Identity-related data sources used for personalization according to marketers worldwide as of June 2015 Statista, https://www.statista.com/statistics/452531/identity-related-data-sources-used-marketing-personalization/ (last visited December 03, 2024)
Identity-related data sources used for personalization according to marketers worldwide as of June 2015 [Graph], VentureBeat, July 10, 2015. [Online]. Available: https://www.statista.com/statistics/452531/identity-related-data-sources-used-marketing-personalization/
