Leading cigarette brands in Canada 2014, by market share

This statistic shows the leading cigarette brands in Canada in 2014, by market share. Peter Jackson cigarettes, manufactured by Imperial Tobacco Canada Limited, accounted for 11 percent of the Canadian cigarette market in 2014.

Tobacco industry in Canada - additional information

Imperial Tobacco Canada Limited, Rothman, Benson & Hedges and JTI-Macdonald are the largest tobacco companies in Canada. Imperial Tobacco, a subsidiary of British American Tobacco, maintained its position as the country’s leading tobacco company, with a market share of over fifty percent, from 2007 to 2014. The company manufactures popular cigarette brands such as du Maurier, Player’s and Peter Jackson.

The tobacco industry in Canada remains large despite generally low smoking prevalence among Canadians. According to Statistics Canada, approximately 14.6 percent of Canadian adults aged 15 years and older claimed to be smokers in 2013, a slight decrease from the previous year. Despite rising cigarette prices, cigarette sales decreased in 2014. On average, Canadian households reportedly spent 334 Canadian dollars on cigarettes in 2015.

Although the legal age for purchasing cigarettes in Canada is 18 or 19, depending on the province, around one percent of Canadian students from grades six to nine claimed to be daily smokers in 2013. Moreover, daily smokers aged 15 and 16 years smoked an average of 9.7 cigarettes per day during the same year. Although most young smokers obtained their cigarettes free of charge from friends and family, more than a quarter claimed to have bought their cigarettes personally at a store.