In 2022, the percentage of people in Spain between the ages of 20 and 24 who saw outdoor advertising was approximately 86.5 percent, while for those over 74 years of age the penetration rate was 57.7 percent.
Share of individuals that reported seeing out-of-home (OOH) advertising in Spain in 2022, by age group
Characteristic
Penetration rate
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* 25,315 personal “face to face” interviews + 4,475 online interviews.
- 1st wave 2022.
From January 12 to March 15, 2022: 8,454 “face to face” interviews + 1,503 online interviews.
- 2nd wave 2022:
From March 30 to June 7, 2022: 8,391 “face to face” interviews + 1,472 online interviews.
- 3rd wave 2022:
From September 5 to November 6, 2022: 8,470 “face to face” interviews + 1,500 online interviews.
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AIMC (Spain). (February 20, 2023). Share of individuals that reported seeing out-of-home (OOH) advertising in Spain in 2022, by age group [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/451800/outdoor-advertising-awareness-in-spain-by-age-group/
AIMC (Spain). "Share of individuals that reported seeing out-of-home (OOH) advertising in Spain in 2022, by age group." Chart. February 20, 2023. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/451800/outdoor-advertising-awareness-in-spain-by-age-group/
AIMC (Spain). (2023). Share of individuals that reported seeing out-of-home (OOH) advertising in Spain in 2022, by age group. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/451800/outdoor-advertising-awareness-in-spain-by-age-group/
AIMC (Spain). "Share of Individuals That Reported Seeing Out-of-home (Ooh) Advertising in Spain in 2022, by Age Group." Statista, Statista Inc., 20 Feb 2023, https://www.statista.com/statistics/451800/outdoor-advertising-awareness-in-spain-by-age-group/
AIMC (Spain), Share of individuals that reported seeing out-of-home (OOH) advertising in Spain in 2022, by age group Statista, https://www.statista.com/statistics/451800/outdoor-advertising-awareness-in-spain-by-age-group/ (last visited August 24, 2024)
Share of individuals that reported seeing out-of-home (OOH) advertising in Spain in 2022, by age group [Graph], AIMC (Spain), February 20, 2023. [Online]. Available: https://www.statista.com/statistics/451800/outdoor-advertising-awareness-in-spain-by-age-group/
