Reasons for using marketing personalization worldwide 2015

Published by Statista Research Department, Jul 29, 2015
The statistic presents the leading reasons why marketers worldwide employ personalization as of June 2015. According to the source, 38 percent of industry professionals personalize their messages in order to reach more prospective customers.

Reasons why marketers employ personalization worldwide as of June 2015

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Release date

July 2015

Region

Worldwide

Survey time period

June 2015

Number of respondents

506 respondents

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Overview

8

Marketers' perspective

7

Audience

8

Consumers' perspective

8

Further related statistics

3

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Statistics

Topics

WhatsApp marketing in BrazilWhatsApp in BrazilAdvertising in BrazilInfluencer marketing in BrazilDigital advertising in Brazil
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$959 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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