The graph presents information on perceived effect of personalization on selected marketing metrics according to marketers worldwide as of June 2015. It was found, that 17 percent of industry professionals believed marketing personalization had a 50-percent or higher impact on app installs, while 18 percent thought it had no effect at all.
Perceived effect of personalization on selected metrics according to marketers worldwide as of June 2015
Characteristic
More than 50% increase
20% to 50% increase
10 to 20% increase
0% to 10% increase
No effect
Too early to tell
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
Exclusive Premium Statistic
To access all Premium Statistics, you need a paid Statista Account
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
VentureBeat, & eMarketer. (August 5, 2015). Perceived effect of personalization on selected metrics according to marketers worldwide as of June 2015 [Graph]. In Statista. Retrieved July 08, 2024, from https://www.statista.com/statistics/451658/personalization-impact-on-marketing-metrics-worldwide/
VentureBeat, und eMarketer. "Perceived effect of personalization on selected metrics according to marketers worldwide as of June 2015." Chart. August 5, 2015. Statista. Accessed July 08, 2024. https://www.statista.com/statistics/451658/personalization-impact-on-marketing-metrics-worldwide/
VentureBeat, eMarketer. (2015). Perceived effect of personalization on selected metrics according to marketers worldwide as of June 2015. Statista. Statista Inc.. Accessed: July 08, 2024. https://www.statista.com/statistics/451658/personalization-impact-on-marketing-metrics-worldwide/
VentureBeat, and eMarketer. "Perceived Effect of Personalization on Selected Metrics According to Marketers Worldwide as of June 2015." Statista, Statista Inc., 5 Aug 2015, https://www.statista.com/statistics/451658/personalization-impact-on-marketing-metrics-worldwide/
VentureBeat & eMarketer, Perceived effect of personalization on selected metrics according to marketers worldwide as of June 2015 Statista, https://www.statista.com/statistics/451658/personalization-impact-on-marketing-metrics-worldwide/ (last visited July 08, 2024)
Perceived effect of personalization on selected metrics according to marketers worldwide as of June 2015 [Graph], VentureBeat, & eMarketer, August 5, 2015. [Online]. Available: https://www.statista.com/statistics/451658/personalization-impact-on-marketing-metrics-worldwide/
