Digital advertising expenditure in Norway 2007-2019, by platform

This statistic displays the value of digital advertising expenditure in Norway from 2007 to 2017, with a forecast to 2019. Advertising expenditure - or spending - is defined as the amount spent by companies on advertising and can be broken down by different channels such as television, radio, print media or digital and online media. The spending on digital ads in Norway grew highly during the period under consideration - especially paid search advertising expenditures increased rapidly, from 349 million Norwegian kroner in 2007 to almost 2.8 billion Norwegian kroner in 2017. It was forecasted that the revenues generated by this medium will reach roughly 3.6 billion Norwegian kroner in 2019. Nevertheless, internet display still was and will be the most valuable digital advertising medium in Norway - companies spent more than 3.8 billion Norwegian kroner on it in 2017.