Advertising spending in Austria 2023, by industry sector

Published by Statista Research Department, Jul 1, 2024

In 2023, food retail was the industry sector with the highest advertising spending in Austria, at 376 million euros. Furniture retail ranked second, with 274 million, followed by the pharmaceutical industry at 197 million.

Industry sectors with highest advertising expenditure in Austria in 2023 (in million euros)

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Release date

March 2024

Region

Austria

Survey time period

2023

Special properties

excludes sponsoring and direct marketing

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