This statistic shows the results of a survey on the expected distribution of communication budgets in Germany in 2016. During the survey period it was found that almost 29 percent of budgets were invested in traditional advertising.
Distribution of communications budgets in Germany in 2016
Characteristic
Share of communications budget
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FAMAB. (February 28, 2017). Distribution of communications budgets in Germany in 2016 [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/451427/communication-budget-distribution-germany/
FAMAB. "Distribution of communications budgets in Germany in 2016." Chart. February 28, 2017. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/451427/communication-budget-distribution-germany/
FAMAB. (2017). Distribution of communications budgets in Germany in 2016. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/451427/communication-budget-distribution-germany/
FAMAB. "Distribution of Communications Budgets in Germany in 2016." Statista, Statista Inc., 28 Feb 2017, https://www.statista.com/statistics/451427/communication-budget-distribution-germany/
FAMAB, Distribution of communications budgets in Germany in 2016 Statista, https://www.statista.com/statistics/451427/communication-budget-distribution-germany/ (last visited August 25, 2024)
Distribution of communications budgets in Germany in 2016 [Graph], FAMAB, February 28, 2017. [Online]. Available: https://www.statista.com/statistics/451427/communication-budget-distribution-germany/