Share of digital in ad spend in Spain 2015-2023

Published by
Michele Majidi,
May 24, 2024
The share of digital advertising spending in Spain has been rising over the past eight years. It represented 56.3 percent of ad spending in Spain in 2023. The share of digital ad spending surpassed that of traditional advertising for the first time in 2020.

Share of digital in advertising spending in Spain from 2015 to 2023

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Release date

February 2024

Region

Spain

Survey time period

2015 to 2023

Supplementary notes

Figures have been calculated by Statista based on data provided by source.

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