In 2019, linear media, such as TV, print, or out-of-home still held a majority of the French ad market. A year later, the share linear media held fell to 42 percent and this trend was projected to continue in 2021 and 2022, when the share was expected to stand at roughly 38 percent.
Distribution of advertising spending in France from 2019 to 2022, by platform
Characteristic
Linear
Digital
-
-
-
-
-
-
-
-
-
-
-
-
Exclusive Premium Statistic
To access all Premium Statistics, you need a paid Statista Account
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Website (CB Expert). (October 20, 2021). Distribution of advertising spending in France from 2019 to 2022, by platform [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/451190/digital-share-of-ad-spend-in-france-forecast/
Website (CB Expert). "Distribution of advertising spending in France from 2019 to 2022, by platform." Chart. October 20, 2021. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/451190/digital-share-of-ad-spend-in-france-forecast/
Website (CB Expert). (2021). Distribution of advertising spending in France from 2019 to 2022, by platform. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/451190/digital-share-of-ad-spend-in-france-forecast/
Website (CB Expert). "Distribution of Advertising Spending in France from 2019 to 2022, by Platform." Statista, Statista Inc., 20 Oct 2021, https://www.statista.com/statistics/451190/digital-share-of-ad-spend-in-france-forecast/
Website (CB Expert), Distribution of advertising spending in France from 2019 to 2022, by platform Statista, https://www.statista.com/statistics/451190/digital-share-of-ad-spend-in-france-forecast/ (last visited July 22, 2024)
Distribution of advertising spending in France from 2019 to 2022, by platform [Graph], Website (CB Expert), October 20, 2021. [Online]. Available: https://www.statista.com/statistics/451190/digital-share-of-ad-spend-in-france-forecast/