The statistic presents information on the value of selected marketing automation acquisition deals worldwide from 2010 to 2014. The industry saw the transaction made in 2013 when Salesforce acquired ExactTarget for 2.5 billion U.S. dollars. In the same year another large deal worth 1.5 billion was made between Oracle and Responsys.
Value of selected marketing automation acquisition deals worldwide from 2010 to 2014
(in million U.S. dollars)
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Various sources (Marketing Technology Report). (October 12, 2014). Value of selected marketing automation acquisition deals worldwide from 2010 to 2014 (in million U.S. dollars) [Graph]. In Statista. Retrieved December 18, 2024, from https://www.statista.com/statistics/451165/marketing-automation-acquisitions-value/
Various sources (Marketing Technology Report). "Value of selected marketing automation acquisition deals worldwide from 2010 to 2014 (in million U.S. dollars)." Chart. October 12, 2014. Statista. Accessed December 18, 2024. https://www.statista.com/statistics/451165/marketing-automation-acquisitions-value/
Various sources (Marketing Technology Report). (2014). Value of selected marketing automation acquisition deals worldwide from 2010 to 2014 (in million U.S. dollars). Statista. Statista Inc.. Accessed: December 18, 2024. https://www.statista.com/statistics/451165/marketing-automation-acquisitions-value/
Various sources (Marketing Technology Report). "Value of Selected Marketing Automation Acquisition Deals Worldwide from 2010 to 2014 (in Million U.S. Dollars)." Statista, Statista Inc., 12 Oct 2014, https://www.statista.com/statistics/451165/marketing-automation-acquisitions-value/
Various sources (Marketing Technology Report), Value of selected marketing automation acquisition deals worldwide from 2010 to 2014 (in million U.S. dollars) Statista, https://www.statista.com/statistics/451165/marketing-automation-acquisitions-value/ (last visited December 18, 2024)
Value of selected marketing automation acquisition deals worldwide from 2010 to 2014 (in million U.S. dollars) [Graph], Various sources (Marketing Technology Report), October 12, 2014. [Online]. Available: https://www.statista.com/statistics/451165/marketing-automation-acquisitions-value/
