The statistic presents information on the value of selected marketing automation acquisition deals worldwide from 2010 to 2014. The industry saw the transaction made in 2013 when Salesforce acquired ExactTarget for 2.5 billion U.S. dollars. In the same year another large deal worth 1.5 billion was made between Oracle and Responsys.
Value of selected marketing automation acquisition deals worldwide from 2010 to 2014
(in million U.S. dollars)
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Various sources (Marketing Technology Report). (October 12, 2014). Value of selected marketing automation acquisition deals worldwide from 2010 to 2014 (in million U.S. dollars) [Graph]. In Statista. Retrieved November 18, 2024, from https://www.statista.com/statistics/451165/marketing-automation-acquisitions-value/
Various sources (Marketing Technology Report). "Value of selected marketing automation acquisition deals worldwide from 2010 to 2014 (in million U.S. dollars)." Chart. October 12, 2014. Statista. Accessed November 18, 2024. https://www.statista.com/statistics/451165/marketing-automation-acquisitions-value/
Various sources (Marketing Technology Report). (2014). Value of selected marketing automation acquisition deals worldwide from 2010 to 2014 (in million U.S. dollars). Statista. Statista Inc.. Accessed: November 18, 2024. https://www.statista.com/statistics/451165/marketing-automation-acquisitions-value/
Various sources (Marketing Technology Report). "Value of Selected Marketing Automation Acquisition Deals Worldwide from 2010 to 2014 (in Million U.S. Dollars)." Statista, Statista Inc., 12 Oct 2014, https://www.statista.com/statistics/451165/marketing-automation-acquisitions-value/
Various sources (Marketing Technology Report), Value of selected marketing automation acquisition deals worldwide from 2010 to 2014 (in million U.S. dollars) Statista, https://www.statista.com/statistics/451165/marketing-automation-acquisitions-value/ (last visited November 18, 2024)
Value of selected marketing automation acquisition deals worldwide from 2010 to 2014 (in million U.S. dollars) [Graph], Various sources (Marketing Technology Report), October 12, 2014. [Online]. Available: https://www.statista.com/statistics/451165/marketing-automation-acquisitions-value/
