Innovation intensity of the advertising industry in Germany 2008-2021
The term innovation intensity refers to the innovation expenditure share of all companies in the total revenue of the industry. In 2021, the innovation intensity of the German advertising industry was 1.5 percent, a slight increase from the year before. However, according to the source, there was a change in the definiton of innovation in 2018. Therefore, the score of 2018 is not comparable to prior years.