Sales channel types used by retailers in Germany in 2015

Which sales channels do you use to sell your products or services?

CharacteristicShare of respondents
Online shop 74%
Stationary retail store 55%
Other channels 30%
Sales and/or auction platform (e.g. Amazon Marketplace, eBay) 22%
Created with Highcharts 7.2.2Share of respondents74%74%55%55%30%30%22%22%Online shopStationary retail storeOther channelsSales and/or auction platform (e.g. Amazon Marketplace, eBay)
0%5%10%15%20%25%30%35%40%45%50%55%60%65%70%75%80%85%
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Release date

April 2015

Region

Germany

Survey time period

January to March 2015

Number of respondents

373 respondents

Special properties

retailers

Method of interview

Online survey

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Overview

4

Segments

5

B2C services

3

Major platform operators

4

Marketplaces

5

Shopping behavior

4

Purchase decisions

4

Further related statistics

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