Netflix brand profile in the United States 2022

Netflix brand awareness, usage, popularity, loyalty, and buzz among video-on-demand users in the United States in 2022

CharacteristicShare of respondents
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Statistic: Netflix brand awareness, usage, popularity, loyalty, and buzz among video-on-demand users in the United States in 2022
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Number of respondents

1,131 respondents

Age group

18 to 64 years

Special properties

respondents who use video-on-demand

Method of interview

Online survey

Supplementary notes

During the survey, the questions were phrased as follows:

  • Brand Awareness: "Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left."
  • Brand popularity: "When it comes to video-on-demand, which of the following brands do you like?"
  • Brand usage: "When it comes to video-on-demand, which of the following brands have you used in the past 12 months?"
  • Brand loyalty: "When it comes to video-on-demand, which of the following brands are you likely to use again in the future?"
  • Brand buzz: "Which of the following brands have you noticed in the media, on social media or in advertising in the past 3 months? Please think of news coverage, public discourse, sponsored content, and advertising. "

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