Online advertising usage in enterprises in France 2016

This statistic represents the share of enterprises with a website who used paid online advertising in France in 2016, by industry. Nearly 10 percent of responding enterprises in the accommodation and food services industry stated that they spent money on online advertising.

Share of enterprises spending money in online advertising in France in 2016, by industry

Industry*	Share of enterprises
Manufacturing industry, energy, water, waste management and decontamination	2.3%
Transport and storage	3%
Construction	3.4%
Scientific, technical and specialized activities	6.1%
Wholesale trade, repair of motor vehicles and motorcycles	6.2%
Support and administrative services, real estate	7.2%
Retail commerce	7.3%
Information and communication	9.7%
Accommodation and food services	9.9%
Total	5.5%

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Release date

April 2017

More information

Region

France

Survey time period

2016

Number of respondents

12,500 respondents

Special properties

enterprises with a website

Method of interview

Questionnaire

Supplementary notes

* Information and communication: section J of the French industry classification system (NAF), 2nd version.
Scientific, technical and specialized activities: section M of the NAF.
Support and administrative services, real estate: section N and L of the NAF. >
Transport and storage: section H of the NAF.
Wholesale and retail commerce, car and motorcycle business and repair: section G of the NAF.
Construction: section F of the of the NAF.
Manufacturing industry, production and distribution of electricity, gas, steam and air conditioning, production and distribution of water, decontamination and waste management: sections C, D and E of the NAF.
Accommodation and food services: section I of the NAF.

Shares calculated using figures provided.
Original data have been put in percentage and rounded.
Includes enterprises of at least ten people.
Excludes agricultural, financial and insurances enterprises.

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