Advertising spending in Germany 2023, by industry

Published by Statista Research Department, Sep 10, 2024

In 2023, services companies invested the most in advertising in Germany, with 3.22 billion euros. The body care sector ranked second, with 2.43 billion. Food rounded up the top three with roughly 2.2 billion euros.

Industry sectors ranked by gross advertising expenditure in Germany in 2023 (in million euros)

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Release date

July 2024

Region

Germany

Survey time period

2023

Special properties

Industry sectors with highest TV ad spending ranked by their total ad spending

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Statistics on " Advertising in Germany "

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Other statistics that may interest you Advertising in Germany

Overview

7

Television advertising

7

Print advertising

6

Internet advertising

8

Radio advertising

6

Out-of-home and cinema advertising

6

Agency rankings

4

Advertising impact

3

Forecasts

8

Further related statistics

9

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Statistics

Topics

Advertising in the United StatesAdvertising worldwideAdvertising in CanadaAdvertising industry in IndiaAdvertising in Brazil
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