In the first half of 2023, companies from the retail industry invested the most in advertising in Germany, with 2.14 billion euros. The services sector ranked second, with 1.54 billion. Health and pharmaceuticals rounded up the top three with roughly one billion euros.
Industry sectors ranked by advertising expenditure in Germany in 1st half 2023
(in million euros)
Characteristic
Spending in million euros gross
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Seven.One Media GmbH. (August 24, 2023). Industry sectors ranked by advertising expenditure in Germany in 1st half 2023 (in million euros) [Graph]. In Statista. Retrieved July 03, 2024, from https://www.statista.com/statistics/448816/advertising-spending-by-industry-sector-in-germany/
Seven.One Media GmbH. "Industry sectors ranked by advertising expenditure in Germany in 1st half 2023 (in million euros)." Chart. August 24, 2023. Statista. Accessed July 03, 2024. https://www.statista.com/statistics/448816/advertising-spending-by-industry-sector-in-germany/
Seven.One Media GmbH. (2023). Industry sectors ranked by advertising expenditure in Germany in 1st half 2023 (in million euros). Statista. Statista Inc.. Accessed: July 03, 2024. https://www.statista.com/statistics/448816/advertising-spending-by-industry-sector-in-germany/
Seven.One Media GmbH. "Industry Sectors Ranked by Advertising Expenditure in Germany in 1st Half 2023 (in Million Euros)." Statista, Statista Inc., 24 Aug 2023, https://www.statista.com/statistics/448816/advertising-spending-by-industry-sector-in-germany/
Seven.One Media GmbH, Industry sectors ranked by advertising expenditure in Germany in 1st half 2023 (in million euros) Statista, https://www.statista.com/statistics/448816/advertising-spending-by-industry-sector-in-germany/ (last visited July 03, 2024)
Industry sectors ranked by advertising expenditure in Germany in 1st half 2023 (in million euros) [Graph], Seven.One Media GmbH, August 24, 2023. [Online]. Available: https://www.statista.com/statistics/448816/advertising-spending-by-industry-sector-in-germany/