Usage of social media sites to assist U.S. back-to-school shopping 2011-2023

Published by
D. Tighe,
Jul 27, 2023
In 2022, roughly 35 percent of parents planned to use social media websites to assist them during their back-to-school shopping. At 21 percent, 2023 had a lower share of U.S. consumers using social media for such purposes, compared to the last few years.

Do you plan to use social media sites to assist in your back-to-school shopping?

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Release date

2023

Region

United States

Survey time period

May 26 to June 1, 2023

Number of respondents

1,212 respondents

Special properties

Parents of school-aged children, with respondents having at least one child attending school in grades K to 12 this fall

Method of interview

Online panel

Supplementary notes

Date and study characteristics apply to the 2023 survey. Previous years were conducted among similarly large samples.

* The source states that this question was asked to parents who use digital devices to aid their back-to-school shopping.

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Overview

6

Average spending

5

Consumer behavior

8

Shopping time period and locations

6

Impact of inflation

4

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