D. Tighe
Research expert covering consumer behavior, sporting goods retail, and the global toy industry.
Get in touch with us nowUsage of social media to assist U.S. back-to-school shopping 2011-2024
In 2024, roughly a third of parents planned to use social media to assist them during their back-to-school shopping. At 21 percent, 2023 had a lower share of U.S. consumers using social media for such purposes, compared to the last few years.
