The statistic depicts the results of an online survey conducted by Deloitte from July 5 to July 8, 2015. U.S. parents who had at least one child attending school in grades K-12 this fall were asked in what types of retail environments they plan to do their back-to-school shopping. Some 31 percent of respondents between 30 and 44 years of age indicated to do their back-to-school shopping at office supply/technology stores.
Expected retail channels for back-to-school shopping of U.S. consumers in 2015, by age
parent who had at least one child attending school in grades K - 12 this fall
Method of interview
Online survey
Supplementary notes
The original question was posed as follows: In what type(s) of retail environment(s) do you plan to do your back-to-school shopping?
The survey has a margin of error of +/- 3 percentage points.
The source does not provide any information regarding the exact age of respondents.
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Deloitte. (July 15, 2015). Expected retail channels for back-to-school shopping of U.S. consumers in 2015, by age [Graph]. In Statista. Retrieved November 23, 2024, from https://www.statista.com/statistics/448747/back-to-school-us-expected-retail-environments-by-age/
Deloitte. "Expected retail channels for back-to-school shopping of U.S. consumers in 2015, by age." Chart. July 15, 2015. Statista. Accessed November 23, 2024. https://www.statista.com/statistics/448747/back-to-school-us-expected-retail-environments-by-age/
Deloitte. (2015). Expected retail channels for back-to-school shopping of U.S. consumers in 2015, by age. Statista. Statista Inc.. Accessed: November 23, 2024. https://www.statista.com/statistics/448747/back-to-school-us-expected-retail-environments-by-age/
Deloitte. "Expected Retail Channels for Back-to-school Shopping of U.S. Consumers in 2015, by Age." Statista, Statista Inc., 15 Jul 2015, https://www.statista.com/statistics/448747/back-to-school-us-expected-retail-environments-by-age/
Deloitte, Expected retail channels for back-to-school shopping of U.S. consumers in 2015, by age Statista, https://www.statista.com/statistics/448747/back-to-school-us-expected-retail-environments-by-age/ (last visited November 23, 2024)
Expected retail channels for back-to-school shopping of U.S. consumers in 2015, by age [Graph], Deloitte, July 15, 2015. [Online]. Available: https://www.statista.com/statistics/448747/back-to-school-us-expected-retail-environments-by-age/
