Leading acne treatment brands in the U.S. 2023, based on sales

In 2023, the leading anti-acne brand in the United States was Hero Cosmetics, with sales amounting to about 214 million U.S. dollars. This was followed by Neutrogena and Panoxyl.  

The acne care market in the U.S.

Acne is one of the leading skin concerns, and not just among younger consumers: in 2023, acne treatments were one of the segments in the skin care market that recorded the highest sales in the United States.Moreover, the OTC (over-the-counter) revenue of acne products and medicines in the U.S. has steadily increased since 2017, reaching a value of around 536 million U.S. dollars in 2023, and a sales volume of over 50 million units. Acne care products are some of the most popular among U.S. consumers. 

The rise of skin care patches

Hero cosmetics recorded high sales even in terms of units that year, with nearly 20 million units. One of the brand’s most popular items is the Mighty Patch, hydrocolloid skin patches that help with the healing process of pimples. These items recently came into popularity and started trending on social media platforms like TikTok and are also commonly referred to as “pimple patches”. Among Gen Z consumers, pimple patches are the most popular type of skin care patch. Other popular types among U.S. shoppers include eye-depuffing patches and hydration patches.