Italy: video games revenue by segment 2029

The revenue is forecast to experience significant growth in all segments in 2029. Concerning the eight selected segments, the segment In-game Advertising has the largest revenue with 858.5 million U.S. dollars. Contrastingly, Gaming Networks is ranked last, with 184.93 million U.S. dollars. Their difference, compared to In-game Advertising, lies at 673.57 million U.S. dollars.

Find further statistics on other topics such as a comparison of the average revenue per user in Ireland and a comparison of the number of users in Indonesia.

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Video game market revenue in Italy from 2019 to 2029, by segment (in million U.S. dollars)

Characteristic	In-game Advertising	Mobile Games	Online Games	Download Games	Cloud Gaming	Physically Sold Video Games	Gaming Live Streaming	Gaming Networks
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Release date

November 2024

More information

Region

Italy

Survey time period

2019 to 2029

Supplementary notes

Data provided by Statista Market Insights are estimates.

Definition:

The games market refers to the entire industry involved in the creation, development, publishing, distribution, and monetization of video games. This market encompasses a wide range of products, including console games, PC games, mobile games, and online games. It also includes hardware and accessories such as gaming consoles, controllers, and virtual reality headsets. The games market is a rapidly growing industry, with millions of people worldwide playing video games and billions of dollars in revenue generated each year.

Structure:

The games market contains out of several different markets, such as Physically Sold Video Games, Mobile Games or Cloud Gaming. Information on all the other markets can be found on the relevant page.

Additional Information:

The market comprises revenues, users, average revenue per user, and penetration rates. Revenues are generated through in-game purchases, consumer spending on games, and subscription fees. Additional definitions for each market can be found within the respective market pages. Market numbers for download games, mobile games, online games and gaming networks can also be found in the digital market insights in the video games market. Key players in the market are companies like Activision (Call of Duty), PUBG Mobile or GeForce Now. For more information on the data displayed, use the info button right next to the boxes.

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