Product segmentation of the snack food industry in Canada 2015
Snack food in Canada - additional information
Snacks are typically classed as small portions of food consumed between meals and can include processed sweet and salty foods as well as healthier options such as fruit and vegetables. The Canadian snack food industry is dominated by savory categories, with 60 percent of the market held by various types of chips and a further 25 percent accounted for by nuts and nut butters. Potato chips are the most popular snack worldwide and, in Canada, there was approximately 3.7 kilograms of them available for consumption per person in 2014.
Approximately 1.66 billion Canadian dollars’ worth of snack food was sold in Canada in 2014. Among Canadian consumers, snack preferences vary at different times of the day. While the healthy option of fresh fruit is the most popular snack during both morning and evening snack occasions, consumers seem to prefer the slightly more unhealthy snacks of potato chips, cookies and chocolate later in the day. In the morning, however, Canadians are a bit healthier, opting for snacks such as yogurt and granola or cereal bars.
Confectionery products are also often consumed as snacks. In Canada, the value of the confectionery market reached 3.14 billion Canadian dollars in 2014 and was forecasted to increase for the following five years. Chocolate accounts for more than half of the confectionery industry and, for the year ending May 2015, sales of everyday chocolate in Canada exceeded 800 million Canadian dollars.