This statistic shows the exposure of advertising among drivers in Canada as of November 2014. During the reported period, 63 percent of respondents reported that they were frequently exposed to radio ads during their commute.
Types of ads seen or heard frequently among commuting drivers in Canada as of November 2014
Characteristic
Share of respondents
Billboards or bus shelter ads
63%
Ads on transit
39%
Newspaper ads
27%
Ads on social media, like Facebook, Twitter or Snapchat
21%
Ads on webpages, such as banner or pop-up ads
20%
Ads that come before videos you watch online
20%
Radio ads
19%
Ads that appear in the games or apps you use on your phone
Commuter n= 1,212
Initital survey conducted September 17th to 29th, 2014
An oversample of n=500 GTA residents was conducted November 10th to 13th, proportionate to the gender and age
distribution of the region.
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Bensimon Byrne, & The Gandalf Group. (November 14, 2014). Types of ads seen or heard frequently among commuting drivers in Canada as of November 2014 [Graph]. In Statista. Retrieved December 18, 2024, from https://www.statista.com/statistics/447989/exposure-types-of-ads-driver-canada/
Bensimon Byrne, und The Gandalf Group. "Types of ads seen or heard frequently among commuting drivers in Canada as of November 2014." Chart. November 14, 2014. Statista. Accessed December 18, 2024. https://www.statista.com/statistics/447989/exposure-types-of-ads-driver-canada/
Bensimon Byrne, The Gandalf Group. (2014). Types of ads seen or heard frequently among commuting drivers in Canada as of November 2014. Statista. Statista Inc.. Accessed: December 18, 2024. https://www.statista.com/statistics/447989/exposure-types-of-ads-driver-canada/
Bensimon Byrne, and The Gandalf Group. "Types of Ads Seen or Heard Frequently among Commuting Drivers in Canada as of November 2014." Statista, Statista Inc., 14 Nov 2014, https://www.statista.com/statistics/447989/exposure-types-of-ads-driver-canada/
Bensimon Byrne & The Gandalf Group, Types of ads seen or heard frequently among commuting drivers in Canada as of November 2014 Statista, https://www.statista.com/statistics/447989/exposure-types-of-ads-driver-canada/ (last visited December 18, 2024)
Types of ads seen or heard frequently among commuting drivers in Canada as of November 2014 [Graph], Bensimon Byrne, & The Gandalf Group, November 14, 2014. [Online]. Available: https://www.statista.com/statistics/447989/exposure-types-of-ads-driver-canada/
