This statistic shows the exposure of advertising among those who rode public transit in Canada as of November 2014. During the reported period, 33 percent of respondents stated that they frequently recalled seeing ads that appear in the games or apps they used on their phone.
Types of ads seen or heard frequently on public transit in Canada as of November 2014
Characteristic
Share of respondents
Billboards or bus shelter ads
70%
Ads on transit
69%
Newspaper ads
47%
Ads on social media, like Facebook, Twitter or Snapchat
43%
Ads on webpages, such as banner or pop-up ads
40%
Ads that come before videos you watch online
38%
Radio ads
34%
Ads that appear in the games or apps you use on your phone
Commuter n= 1,212
Initital survey conducted September 17th to 29th, 2014
An oversample of n=500 GTA residents was conducted November 10th to 13th, proportionate to the gender and age
distribution of the region.
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Bensimon Byrne, & The Gandalf Group. (November 14, 2014). Types of ads seen or heard frequently on public transit in Canada as of November 2014 [Graph]. In Statista. Retrieved December 19, 2024, from https://www.statista.com/statistics/447978/exposure-types-of-ads-transit-canada/
Bensimon Byrne, und The Gandalf Group. "Types of ads seen or heard frequently on public transit in Canada as of November 2014." Chart. November 14, 2014. Statista. Accessed December 19, 2024. https://www.statista.com/statistics/447978/exposure-types-of-ads-transit-canada/
Bensimon Byrne, The Gandalf Group. (2014). Types of ads seen or heard frequently on public transit in Canada as of November 2014. Statista. Statista Inc.. Accessed: December 19, 2024. https://www.statista.com/statistics/447978/exposure-types-of-ads-transit-canada/
Bensimon Byrne, and The Gandalf Group. "Types of Ads Seen or Heard Frequently on Public Transit in Canada as of November 2014." Statista, Statista Inc., 14 Nov 2014, https://www.statista.com/statistics/447978/exposure-types-of-ads-transit-canada/
Bensimon Byrne & The Gandalf Group, Types of ads seen or heard frequently on public transit in Canada as of November 2014 Statista, https://www.statista.com/statistics/447978/exposure-types-of-ads-transit-canada/ (last visited December 19, 2024)
Types of ads seen or heard frequently on public transit in Canada as of November 2014 [Graph], Bensimon Byrne, & The Gandalf Group, November 14, 2014. [Online]. Available: https://www.statista.com/statistics/447978/exposure-types-of-ads-transit-canada/
