Outdoor advertising locations ranking in Spain 2022

Number of respondents that had perceived out-of-home advertising in Spain in 2022, by format

CharacteristicNumber of respondents in thousands
Bus 20,534
Billboards 18,870
Bus stops 18,721
Street furniture/illuminated advertising 13,005
Outdoor/street clocks 12,171
Single-pole billboard 12,105
Shopping centers 8,798
Newsstands 7,300
Large urban furniture 6,820
Morris columns 6,405
Neon signs on buildings 6,124
Building banner 6,062
Advertising flag 5,298
Created with Highcharts 7.2.2Number of respondents in thousands20,53420,53418,87018,87018,72118,72113,00513,00512,17112,17112,10512,1058,7988,7987,3007,3006,8206,8206,4056,4056,1246,1246,0626,0625,2985,2985,0305,0304,9924,9924,8874,8874,0404,0403,8443,8442,8112,8112,5242,5242,1422,1421,1831,1831,0511,051BusBillboardsBus stopsStreet furniture/illuminated advertisingOutdoor/street clocksSingle-pole billboardShopping centersNewsstandsLarge urban furnitureMorris columnsNeon signs on buildingsBuilding bannerAdvertising flagScreens in lottery/gambling establishmentsCar parksContainersSubway carsSubway stationsSubway screensTrainsTaxisAirportsBicycles
02,0004,0006,0008,00010,00012,00014,00016,00018,00020,00022,00024,000
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Release date

December 2022

Region

Spain

Survey time period

January to November 2022

Number of respondents

30,000*

Age group

14 years and older

Special properties

weekly exposure

Supplementary notes

* 25,500 interviewed face-to-face and 4.500 surveyed online.

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