In 2022, buses were the advertising medium in which more people saw outdoor advertising in Spain. Specifically, just over 20.5 million people in the country saw some type of advertisement of this type on this means of transport. In second and third position were, respectively, billboards and billboards and bus stops.
Number of respondents that had perceived out-of-home advertising in Spain in 2022, by format
(in 1,000s)
Characteristic
Number of respondents in thousands
Bus
20,534
Billboards
18,870
Bus stops
18,721
Street furniture/illuminated advertising
13,005
Outdoor/street clocks
12,171
Single-pole billboard
12,105
Shopping centers
8,798
Newsstands
7,300
Large urban furniture
6,820
Morris columns
6,405
Neon signs on buildings
6,124
Building banner
6,062
Advertising flag
5,298
Created with Highcharts 7.2.2Number of respondents in thousands20,53420,53418,87018,87018,72118,72113,00513,00512,17112,17112,10512,1058,7988,7987,3007,3006,8206,8206,4056,4056,1246,1246,0626,0625,2985,2985,0305,0304,9924,9924,8874,8874,0404,0403,8443,8442,8112,8112,5242,5242,1422,1421,1831,1831,0511,051BusBillboardsBus stopsStreet furniture/illuminated advertisingOutdoor/street clocksSingle-pole billboardShopping centersNewsstandsLarge urban furnitureMorris columnsNeon signs on buildingsBuilding bannerAdvertising flagScreens in lottery/gambling establishmentsCar parksContainersSubway carsSubway stationsSubway screensTrainsTaxisAirportsBicycles
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AIMC (Spain). (December 30, 2022). Number of respondents that had perceived out-of-home advertising in Spain in 2022, by format (in 1,000s) [Graph]. In Statista. Retrieved March 14, 2025, from https://www.statista.com/statistics/447806/outdoor-advertising-locations-ranking-in-spain/
AIMC (Spain). "Number of respondents that had perceived out-of-home advertising in Spain in 2022, by format (in 1,000s) ." Chart. December 30, 2022. Statista. Accessed March 14, 2025. https://www.statista.com/statistics/447806/outdoor-advertising-locations-ranking-in-spain/
AIMC (Spain). (2022). Number of respondents that had perceived out-of-home advertising in Spain in 2022, by format (in 1,000s) . Statista. Statista Inc.. Accessed: March 14, 2025. https://www.statista.com/statistics/447806/outdoor-advertising-locations-ranking-in-spain/
AIMC (Spain). "Number of Respondents That Had Perceived Out-of-home Advertising in Spain in 2022, by Format (in 1,000s) ." Statista, Statista Inc., 30 Dec 2022, https://www.statista.com/statistics/447806/outdoor-advertising-locations-ranking-in-spain/
AIMC (Spain), Number of respondents that had perceived out-of-home advertising in Spain in 2022, by format (in 1,000s) Statista, https://www.statista.com/statistics/447806/outdoor-advertising-locations-ranking-in-spain/ (last visited March 14, 2025)
Number of respondents that had perceived out-of-home advertising in Spain in 2022, by format (in 1,000s) [Graph], AIMC (Spain), December 30, 2022. [Online]. Available: https://www.statista.com/statistics/447806/outdoor-advertising-locations-ranking-in-spain/
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