This statistic shows the responses to a survey about consumer interest in supporting evidence in advertising in Canada as of December 2012, based on households which had an income of $100K or more. During the reported period, 48 percent of respondents stated that they were very interested in advertisements which used studies that showed the product was effective.
Interest in evidence in advertising in Canada as of December 2012, based on HHI more than 100K
Question: How interested are you in advertising that has:
Very interested/not at all interested on a 1-9 scale, where 1 is not at all interested, and 9 is very interested
Base study n= 1,600
HHI - Household income
For more reliable income analysis, an additional sample of 100 Canadians with a household income of $100K+ was collected. In most cases, the findings were reported based on the proportionate sample of 1500 Canadians with the oversample weighted back to proportionate representation based on age, gender, and region. The exception was the reporting on the responses of the <$100K vs. $100K+ in household income groups, which was based on unweighted data, in order to draw from the full oversample.
Date of online focus group: September 24th to 26th, 2012
Date of online survey: November 6th to November 21st, 2012
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The Gandalf Group. (December 14, 2012). Interest in evidence in advertising in Canada as of December 2012, based on HHI more than 100K [Graph]. In Statista. Retrieved November 22, 2024, from https://www.statista.com/statistics/447475/evidence-ads-hhi-more-canada/
The Gandalf Group. "Interest in evidence in advertising in Canada as of December 2012, based on HHI more than 100K." Chart. December 14, 2012. Statista. Accessed November 22, 2024. https://www.statista.com/statistics/447475/evidence-ads-hhi-more-canada/
The Gandalf Group. (2012). Interest in evidence in advertising in Canada as of December 2012, based on HHI more than 100K. Statista. Statista Inc.. Accessed: November 22, 2024. https://www.statista.com/statistics/447475/evidence-ads-hhi-more-canada/
The Gandalf Group. "Interest in Evidence in Advertising in Canada as of December 2012, Based on Hhi More than 100k." Statista, Statista Inc., 14 Dec 2012, https://www.statista.com/statistics/447475/evidence-ads-hhi-more-canada/
The Gandalf Group, Interest in evidence in advertising in Canada as of December 2012, based on HHI more than 100K Statista, https://www.statista.com/statistics/447475/evidence-ads-hhi-more-canada/ (last visited November 22, 2024)
Interest in evidence in advertising in Canada as of December 2012, based on HHI more than 100K [Graph], The Gandalf Group, December 14, 2012. [Online]. Available: https://www.statista.com/statistics/447475/evidence-ads-hhi-more-canada/
