Leading luxury brands information channels for Chinese consumers 2019

Published by
Yihan Ma,
Dec 20, 2024
The results of a survey conducted in China in March 2019 showed that around half of respondents received information about luxury brands' products and services from magazines. A larger proportion of respondents, nearly 67 percent, chose this answer in a similar survey conducted five years earlier.

Leading channels for learning about luxury brands' products and services among Chinese consumers as of March 2019

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Source

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Release date

June 2019

Region

China

Survey time period

March 2019

Number of respondents

718 respondents

Special properties

among senior personnel; three answers allowed

Method of interview

Questionnaire

Supplementary notes

Survey question:
Where do you get information about luxury brands' goods and services most often?

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