Leading television channels in Spain 2024, by audience share

Atresmedia’s Antena 3 ranked as the most watched television station in Spain, holding 13 percent of the total audience share in 2023.Telecinco, owned by Mediaset, came in second, taking up 10.3 percent of the total audience share. Ranked by net income, the leading Spanish television companies were Mediaset and Atresmedia, with approximately 181 mllion euros and 36 million euros respectively in 2020.

Spanish television viewer profile and trends

The average person in Spain watched 186 minutes of television a day, according to the latest survey in 2022. This figure has however gradually dwindled, since the peak of daily television hours was registered in 2003 at 245.6 minutes per person on average. The Spanish television audience saw a downward trend over the past 20 years, presumably due to the introduction of the new media devices such as smartphones, as well as other viewing options.

Television advertising

The television audience may be turning their heads to other type of media, but the advertising expenditure on this medium remained quite stable in Spain, registering approximately 1.7 billion euros in 2022.