This statistic shows the responses to a survey about key words used in advertising among those who are downwardly mobile in Canada as of December 2012. During the reported period, 67 percent of respondents stated that they reacted very favorably to the key word "free".
Reactions to key words used in advertising among downwardly mobile consumers in Canada as of December 2012
Characteristic
Very favourably
Moderate opinions
Not at all favourably
Don't know
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Question:How favourably or unfavourably do you react to the following words or phrases that are used commonly in advertising?
Downwardly Mobile With Debt represents those whose personal financial situation is somewhat worse/much worse than a year ago and who have more debt than savings, not including a mortgage
Very interested/not at all interested on a 1-9 scale, where 1 is not at all interested, and 9 is very interested
Base study n=1,600
Date of online focus group: September 24th to 26th, 2012
Date of online survey: November 6th to November 21st, 2012
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The Gandalf Group. (December 14, 2012). Reactions to key words used in advertising among downwardly mobile consumers in Canada as of December 2012 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/446987/reaction-key-words-down-mobile-canada/
The Gandalf Group. "Reactions to key words used in advertising among downwardly mobile consumers in Canada as of December 2012." Chart. December 14, 2012. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/446987/reaction-key-words-down-mobile-canada/
The Gandalf Group. (2012). Reactions to key words used in advertising among downwardly mobile consumers in Canada as of December 2012. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/446987/reaction-key-words-down-mobile-canada/
The Gandalf Group. "Reactions to Key Words Used in Advertising among Downwardly Mobile Consumers in Canada as of December 2012." Statista, Statista Inc., 14 Dec 2012, https://www.statista.com/statistics/446987/reaction-key-words-down-mobile-canada/
The Gandalf Group, Reactions to key words used in advertising among downwardly mobile consumers in Canada as of December 2012 Statista, https://www.statista.com/statistics/446987/reaction-key-words-down-mobile-canada/ (last visited July 22, 2024)
Reactions to key words used in advertising among downwardly mobile consumers in Canada as of December 2012 [Graph], The Gandalf Group, December 14, 2012. [Online]. Available: https://www.statista.com/statistics/446987/reaction-key-words-down-mobile-canada/
