According to a survey conducted in Japan from October to December 2021, 78 percent of the respondents used commercial television as a source for news. Commercial television was the most commonly used news source, followed by Japan's public broadcaster NHK and printed newspapers.
Despite changing media consumption patterns, which involve a turn toward online media, traditional news media continue to play an important role in Japan. One factor that exerts a strong influence on Japan’s news industry is the country’s demographic situation: Japan has a highly aged population, and older people spend a lot more time watching television and reading newspapers than younger people.
Higher trust in traditional media
One additional reason for the strong position of traditional news media in Japan is the comparatively high trust people place in them. A breakdown by medium shows that newspapers and television enjoy a much higher trust than the internet or magazines. However, people also make a difference based on topics. Survey data show that the share of people who think that television offers trustworthy information was much higher in the case of domestic social, political, and economical issues than in the case of atomic energy safety.
Most commonly used news media in Japan as of December 2021
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Most commonly used news media in Japan as of December 2021
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NHK Broadcasting Culture Research Institute. (August 1, 2022). Most commonly used news media in Japan as of December 2021 [Graph]. In Statista. Retrieved February 21, 2025, from https://www.statista.com/statistics/813595/japan-most-popular-media-usage-news/
NHK Broadcasting Culture Research Institute. "Most commonly used news media in Japan as of December 2021." Chart. August 1, 2022. Statista. Accessed February 21, 2025. https://www.statista.com/statistics/813595/japan-most-popular-media-usage-news/
NHK Broadcasting Culture Research Institute. (2022). Most commonly used news media in Japan as of December 2021. Statista. Statista Inc.. Accessed: February 21, 2025. https://www.statista.com/statistics/813595/japan-most-popular-media-usage-news/
NHK Broadcasting Culture Research Institute. "Most Commonly Used News Media in Japan as of December 2021." Statista, Statista Inc., 1 Aug 2022, https://www.statista.com/statistics/813595/japan-most-popular-media-usage-news/
NHK Broadcasting Culture Research Institute, Most commonly used news media in Japan as of December 2021 Statista, https://www.statista.com/statistics/813595/japan-most-popular-media-usage-news/ (last visited February 21, 2025)
Most commonly used news media in Japan as of December 2021 [Graph], NHK Broadcasting Culture Research Institute, August 1, 2022. [Online]. Available: https://www.statista.com/statistics/813595/japan-most-popular-media-usage-news/
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