Attitudes towards alcohol purchases among men in Canada 2013

Attitudes towards alcohol purchases among male consumers in Canada as of July 2013

CharacteristicTotally agreeIn betweenCompletely disagree
I'd rather drink something that tastes good than worry about what people will think about me based on what I'm drinking 72% 22% 6%
I'd rather stick to traditional drinks than try exotic or trendy cocktails 40% 41% 19%
Drinks with umbrellas aren't just for the beach anymore 24% 52% 24%
Choosing a low calorie drink is an important consideration when deciding what beverage to choose 16% 32% 52%
I consume more dark liquors that I did a few years ago 14% 32% 54%
I enjoy classic cocktails like Gimlets, Manhattans, Old Fashioneds, or Sidecars 12% 36% 52%
Created with Highcharts 7.2.2Share of respondents72%72%40%40%24%24%16%16%14%14%12%12%22%22%41%41%52%52%32%32%32%32%36%36%6%6%19%19%24%24%52%52%54%54%52%52%Totally agreeIn betweenCompletely disagreeI'd rather drink something that tastes good than worry about whatpeople will think about me based on what I'm drinkingI'd rather stick to traditional drinks than try exotic or trendy cocktailsDrinks with umbrellas aren't just for the beach anymoreChoosing a low calorie drink is an important consideration whendeciding what beverage to chooseI consume more dark liquors that I did a few years agoI enjoy classic cocktails like Gimlets, Manhattans, Old Fashioneds, orSidecars
0%10%20%30%40%50%60%70%80%90%100%110%
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Release date

September 2013

Region

Canada

Survey time period

July 19 to 31, 2013

Number of respondents

2,002 respondents

Method of interview

Online survey

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