Canada: reactions to expensive product or service ads 2013

Published by Statista Research Department, Mar 8, 2013
This statistic shows the responses to a survey about the advertising of expensive products or services in Canada as of March 2013. During the reported period, 37 percent of respondents stated that when they saw an advertisement for an expensive product or service they felt disinterested.

Consumer reactions to expensive product or service advertisements in Canada as of March 2013

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Source

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Release date

March 2013

Region

Canada

Survey time period

March 2013

Number of respondents

1,500 respondents

Supplementary notes

Question: If you see an advertisement for an expensive product or service, like a vacation, home renovations, a car, or expensive versions of things, like food, alcohol or clothing, which of the following words express how you feel when you see the advertisement?
Multiple choices possible

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Advertising consumption and perception in the U.S.Advertising in the United StatesAdvertising worldwideAdvertising in CanadaLuxury advertising and marketing
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