Canada: popular advertising objectives 2013

Published by Statista Research Department, Mar 8, 2013
This statistic shows the responses to a survey about advertising objectives in Canada as of March 2013. During the reported period, 49 percent of respondents stated was likely that they paid more attention to advertisements that offered them a chance to save money on a product they already knew they needed.

Popular advertising objectives according to consumers in Canada as of March 2013

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Source

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Release date

March 2013

Region

Canada

Survey time period

March 2013

Number of respondents

1,500 respondents

Supplementary notes

Question: “We are now going to present you with three pairs of advertising objectives. Which advertising objective makes you more likely to pay attention to an advertisement? The advertisement:”
All objectives were paired together in all possible ways, and three pairings were presented to each respondent in a random way. All pairings were presented in equal frequency to respondents overall.

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