Canada: likability of sponsor sport brands 2015

Likability of sport sponsor brands according to sport fans in Canada as of May 2015

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Source

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Release date

July 2015

Region

Canada

Survey time period

April 26 to May 6, 2015

Number of respondents

2,700 respondents

Special properties

Canadian cities hosting professional sports teams

Method of interview

Online survey

Supplementary notes

Question: Please rate the following brands according to how much you like or dislike them. Average ratings based on a 10-point scale.
Participants are qualified fans of any of the professional sports leagues. No quotas were set for the leagues as the proportion of fans for each sports league fell naturally.
A Sports Fan is defined as someone who has done at least one of the following in the past 12 months: attended a game, purchased merchandise for personal use, watched at least half of a live game on TV or web stream

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