This statistic presents the distribution of factors that were the most important (ranked as important first) to the survey respondents when choosing an easy access savings account in the United Kingdom (UK) as of 2014. The majority of respondents named convenience as one of the top three features they were looking for, with 22 percent suggesting it to be the first most important criterion when choosing an easy access account.
Distribution of features ranked as the most important to customers in choosing an easy access savings account in the United Kingdom (UK) as of 2014
Characteristic
Share of respondents
Convenience
22%
A market leading interest rate
21%
A reputable provider
20%
Past experience with the provider
9%
Having all accounts in the same place
9%
An interest rate in line with that of main high street providers
8%
Holding savings with main current account provider
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Financial Conduct Authority. (January 20, 2015). Distribution of features ranked as the most important to customers in choosing an easy access savings account in the United Kingdom (UK) as of 2014 [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/445908/savings-accounts-choice-influencing-factors-united-kingdom/
Financial Conduct Authority. "Distribution of features ranked as the most important to customers in choosing an easy access savings account in the United Kingdom (UK) as of 2014." Chart. January 20, 2015. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/445908/savings-accounts-choice-influencing-factors-united-kingdom/
Financial Conduct Authority. (2015). Distribution of features ranked as the most important to customers in choosing an easy access savings account in the United Kingdom (UK) as of 2014. Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/445908/savings-accounts-choice-influencing-factors-united-kingdom/
Financial Conduct Authority. "Distribution of Features Ranked as The Most Important to Customers in Choosing An Easy Access Savings Account in The United Kingdom (Uk) as of 2014." Statista, Statista Inc., 20 Jan 2015, https://www.statista.com/statistics/445908/savings-accounts-choice-influencing-factors-united-kingdom/
Financial Conduct Authority, Distribution of features ranked as the most important to customers in choosing an easy access savings account in the United Kingdom (UK) as of 2014 Statista, https://www.statista.com/statistics/445908/savings-accounts-choice-influencing-factors-united-kingdom/ (last visited December 23, 2024)
Distribution of features ranked as the most important to customers in choosing an easy access savings account in the United Kingdom (UK) as of 2014 [Graph], Financial Conduct Authority, January 20, 2015. [Online]. Available: https://www.statista.com/statistics/445908/savings-accounts-choice-influencing-factors-united-kingdom/
