Cosmetic sales value in the Netherlands 2021-2023

In 2023, the sales value of cosmetics in the Netherlands was roughly three billion euros. This was a nearly 10 percent increase in comparison to the previous year. The cosmetics industry encompasses various product categories, from sunscreen to hair care products. 

Skin care is one of the largest segments…

The cosmetics market is divided in several segments, of which skin care is the second-largest one. In 2023, skin care had a market share of approximately 18 percent. In total, this segment was valued at roughly 550 million euros that year.

… but fragrances take the cake

The largest cosmetics segment in 2023 was the fragrances segment, which held a market share of over 20 percent that year. Dutch fragrance products sales grew considerably over the years, reaching some 640 million euros' worth of revenue in 2023.